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Tag: Programmatic Advertising

Programmatic Advertising: Why Real-Time Ad Buying is the Future (Even If It Sounds Complicated)

Okay, first things first — programmatic advertising sounds super complicated, right? When I first heard it, I thought it was some techy nonsense. Turns out, it's actually the coolest thing happening in marketing right now. Here’s the deal: Instead of a human deciding where your ad should go, AI does it for you. Faster. Smarter.…

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