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Tag: MarketingStrategy

Merging traditional and digital advertising

Offline Meets Online: Merging Traditional and Digital Advertising Because it’s 2025 and you kinda need both

Merging traditional and digital advertising. Alright, let’s not beat around the bush—digital is everywhere. Your phone’s got ads. Your laptop? Ads. Even your smartwatch probably snuck in a banner ad when you weren’t looking. But here’s the thing: traditional advertising—y’know, print, TV, radio, billboards—it’s not dead. Nope, not even close. It’s just… evolving. Welcome to…

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360° customer journey campaign

Understanding the Customer Journey in a 360° Campaign Why One Ad Just Ain’t Gonna Cut It Anymore

Let’s be honest—these days, people don’t just see one ad and boom, they’re sold. Nah, it's a whole dang journey. A few scrolls on Insta here, a Google search there, maybe a YouTube review, and then—maybe—they'll hit “Add to Cart.” Welcome to the wild world of the customer journey in a 360° campaign. So what’s…

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