Okay, first things first — programmatic advertising sounds super complicated, right?
When I first heard it, I thought it was some techy nonsense. Turns out, it's actually the coolest thing happening in marketing right now.
Here’s the deal: Instead of a human deciding where your ad should go, AI does it for you. Faster. Smarter.…
Let's be honest — the world of marketing is changing faster than most of us can keep up.
One minute, it’s all about YouTube creators. The next, it’s TikTok stars. Now? We’re seeing virtual influencers — completely digital characters — showing up in our feeds.
Sounds crazy, right? But here’s the thing: they’re working.
At…