Let’s not sugarcoat it — content creation used to be a long, painful process.
Writers stressing over every word. Designers pulling all-nighters.
Brands waiting weeks for one campaign. (And usually paying a fortune.)
Enter Generative AI — and suddenly, boom.
Content isn’t just faster; it’s smarter, more personalized, and honestly... kinda scary good.
Wait, What…
Digichronic
Okay, first things first — programmatic advertising sounds super complicated, right?
When I first heard it, I thought it was some techy nonsense. Turns out, it's actually the coolest thing happening in marketing right now.
Here’s the deal: Instead of a human deciding where your ad should go, AI does it for you. Faster. Smarter.…
Let’s be honest — today’s audience is tired of polished, pushy ads.
They can spot a "paid partnership" from a mile away.
What cuts through the noise?
Real recommendations from people they trust.
That’s where micro-influencers come in — and honestly, they’re changing the game.
We’re talking about creators with anywhere between 10K to 100K…
Let's be honest — the world of marketing is changing faster than most of us can keep up.
One minute, it’s all about YouTube creators. The next, it’s TikTok stars. Now? We’re seeing virtual influencers — completely digital characters — showing up in our feeds.
Sounds crazy, right? But here’s the thing: they’re working.
At…
Let’s be real — marketing today isn’t what it used to be. Just running ads isn’t enough anymore. Your audience is everywhere: scrolling Instagram, driving past hoardings, watching YouTube, and getting distracted by 100 other things.
So how do you stay in front of them? That’s where a 360° advertising agency comes in. Not just…
There’s no denying it — marketing has changed. The audience is smarter, the platforms are noisier, and everyone’s fighting for attention. If you're a brand trying to cut through all this clutter, you need more than just ads. You need a full-circle strategy. That’s where a 360° advertising agency steps in.
But let’s not throw…
Let’s be honest — “AI in marketing” sounds like one of those buzzwords everyone throws around but no one really explains. But it’s not just hype. It’s happening. Right now. And the crazy part? Most of us don’t even realize how much of it we already use.
At Friend Media, we’ve been watching this shift…
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