Let’s be honest — the world of marketing is changing faster than most of us can keep up.
One minute, it’s all about YouTube creators. The next, it’s TikTok stars. Now? We’re seeing virtual influencers — completely digital characters — showing up in our feeds.
Sounds crazy, right? But here’s the thing: they’re working.
At Friends Media, we’re always looking for new ways to help brands stay ahead. And trust me, CGI influencers might just be the next big thing.
Wait, Virtual Influencers? How Does That Even Work?
If you’re picturing robots, that’s not it.
These are hyper-realistic digital personalities, created using CGI (computer-generated imagery). They have names, stories, fashion sense — even their own little dramas sometimes.
Think of people like Lil Miquela or India’s own Kyra. They post selfies, promote brands, and interact with fans — all without actually being real.
Crazy? Maybe. Smart marketing? Definitely.
Why Brands Are Jumping on This
Here’s what makes virtual influencers so powerful:
They never cancel on you.
No PR disasters.
You can make them say exactly what your brand needs — and they’ll always look flawless doing it.
Plus, people are really curious about them.
You’d be surprised how much higher their engagement rates can be compared to real influencers. There’s something about following a “person” who’s not even real that makes people stop, stare, and click.
And from a brand’s point of view? That curiosity means more attention, more shares, and better results.
Are Virtual Influencers Good for SEO Too?
Absolutely.
Every time people share a virtual influencer’s post, blog about them, or even argue whether they’re “creepy” or “cool,” that’s free publicity. It creates a buzz — and buzz is SEO gold.
More chatter = more traffic = better Google rankings. Simple.
The Future Is Already Here
No, real influencers aren’t going away. People still love human connection.
But mixing real and virtual could be the smartest move brands make in the next few years.
Imagine launching a campaign where a human creator and a virtual star team up. It’s new. It’s exciting. And it gets people talking — which is exactly what good marketing should do.
Final Thoughts
If you want your brand to stay ahead of the curve, you have to think differently.
At Friends Media, we’re already helping brands tap into creative strategies like this. And trust me, the early movers are going to win big.
Ready to explore where the future of marketing is headed?
Let’s build something amazing together.
